My Director-level experience in the food industry spanning operations, business development, brand identity, sales, combined with a media and marketing background positions me perfectly to develop and implement targeted marketing strategies for all types of food brands.
I hold broad-spanning industry knowledge that allows me to develop a multi-pronged approach to marketing your food business. Having worked as a Chef, restaurant manager, published food writer and in marketing for high profile international food brands, I can manage and create your brand content, develop full strategy, write for print publications, handle your social media management, website, advertising plan – you name it.
For long-term client Coffee Bird, a Guatemalan green coffee trader, I consulted and assisted across multiple facets of the business:
- Website Design and Development, including writing all copy
- Writing all Social Media Captions, handling social media accounts
- Planning Strategy to assist sales
- Writing and building coffee sourcing and origin books that were sent to all customers
- Organizing and promoting talks and events in Singapore and Korea
- Management and Business Consulting
For internationally renowned bean-to-bar chocolate makers, MAST Chocolate, I worked on a wide range of marketing tasks, including helping to develop strategy for a new market, writing copy for advertising materials, product descriptions and blurbs for packaging, social media captions and more.
For Unilever Food Solutions, I was contracted as a Project Manager for their content marketing pilot program in South East Asia. I brainstormed, developed concepts, strategy and oversaw development of various content types for their website. From videos through to animations, photo stories, infographics, interviews and articles, I oversaw content production and the work of each contributing creative.